As part of its long-term efforts to help agencies become more equitable and inclusive, the PRC partnered with FleishmanHillard to convene a group of diversity, equity and inclusion (DEI) leaders across the industry. The goal: work together to find solutions to the biggest obstacles to DEI progress. After identifying aligning agency and client commitment to inclusive teams as an issue, the group defined comprehensive guidelines that include best practices on the Request for Proposal (RFP)/pitch process, staffing plans, recruiting and onboarding. There is also a model accord for agencies and clients to commit to developing and retaining a diverse and inclusive team.
This working group was led by Natasha O’Dell Archer, Global EVP of DEI, Golin, and Carol Watson, Global Chief Inclusion Officer, BCW Global, and included Maxine Enciso, EVP, Head of DEI, Ketchum; Daria Hall, EVP, DEI and Justice Group Lead, Fenton; Laura Miller, Partner, Greentarget; Carolyn Regan, Chief People Officer, Racepoint Global; Julie Veloz, EVP, Head of Talent, Employee Experience, DEI NA, Ketchum and Francesca Weems, SVP, FleishmanHillard.