Heather Kernahan is a global marketing expert and business leader who has been featured in Fast Company, Fortune, Biz Women, PR Week and Ad Week. She currently serves as the CEO of North America at Hotwire, an award-winning global communications agency.
Heather joined Hotwire in 2013 and in her current role leads offices in SF, NY and Minneapolis. As a member of the Hotwire global leadership team, she has been the driving force behind the firm’s three-year strategy to expand the business. She has challenged the status quo for Hotwire and allowed the firm to think farther into the future.
Prior to Hotwire, she held senior marketing and leadership roles at Enphase Energy and Autodesk. She has focused on integrated brand communications strategies including campaign development, corporate marketing, product marketing, IPO and M&A communications strategy.
Heather consistently offers her knowledge and expertise to her community. She is a strategic advisor to many startups, such as Women’s Startup Lab, Women to Watch Media, and Boatsetter and an investment partner with Portfolia. She is a sought-after speaker on marketing and business leadership topics.
She received her Masters in Business Administration in Sustainable Enterprise from Dominican University of California.
Chris Foster is President, North America for BCW (Burson Cohn & Wolfe), responsible for managing growth, talent and client relationships in the agency’s largest region. Prior to his current role, Foster was Worldwide Executive Vice President and Chief Business Development Officer at Burson-Marsteller, working on growth initiatives, executive-level client counsel and business development across the global organization.
Foster is expert in pairing strategic counsel with integrated, data-driven communications. He specializes in working with public and private sector companies on understanding reputation risk and leveraging communications analytics to drive enterprise-wide strategy. He has led national and global public awareness and communications campaigns for organizations such as the American Chemistry Council (ACC), Amgen, AstraZeneca, Centers for Medicare and Medicaid Services, Eastman Chemical Company, Ferguson Enterprises, Intel, Microsoft, Pfizer, the Social Security Administration and the U.S Department of Defense.
Foster also has deep experience in consumer communications, having led corporate and brand campaigns for clients including Colgate, the National Association of Chain Drug Stores, Office Depot, Pfizer and Walgreens Boots Alliance.
Before joining Burson-Marsteller, he was Senior Vice President & Partner at Booz Allen Hamilton working in both the firm’s commercial and international market sectors.
Foster serves on the Board of Directors of The International Association for Measurement of Communications (AMEC), The LAGRANT Foundation, 4A’s, The Institute for Public Relations (IPR), and Burgundy Farms Country Day School. He is also a current member of the Executive Leadership Council (ELC). He was named to PR Week’s “40 Under 40” list in 2008 and PR Week’s “U.S. Power List” in 2018. He has been a guest lecturer at the Columbia University School of Continuing Studies, the University of Maryland, School of Journalism and Western Kentucky University.
In 2017, Foster published his first book, Reputation Strategy and Analytics in a Hyper-Connected World, a cross-disciplinary resource for communication and digital professionals alike.
Mike Santoro is the President of Walker Sands, a full-service B2B marketing agency with core capabilities in public relations, demand generation, branding, creative, marketing strategy and web. The firm’s integrated approach to marketing drives awareness, credibility and conversions for 100+ clients around the world. A seven-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B marketing agencies in the world, with offices in Chicago, San Francisco and Seattle.
Mike also co-founded the Little Giraffe Foundation in 2011, a Chicago-based nonprofit dedicated to supporting neonatal research and preemie families in the NICU.
As the president and founder of Boston-based tech PR agency March Communications, Cheryl has been an invaluable partner to brands in every corner of tech, spanning from AI, to enterprise software, to consumer wellness. She also plays an important role in connecting and elevating the PR industry as a current member of the PR Council’s Executive Board and a past president of the PR Club in Boston. Before founding March, Cheryl spent 10 years in the UK, where she helped to open Weber Group’s (now Weber Shandwick) first London offices and later launched Band & Brown’s technology division. She credits these years with igniting her lasting passion and curiosity for technology. Cheryl is an adjunct professor of Media Relations Strategies at Boston University. She is also a certified yoga teacher.
Kim Sample focuses on helping the PR Council’s 100-plus member agencies thrive and elevating the PR profession overall. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAIN’S Best Places to Work in NYC, and the team’s work for clients was recognized with numerous industry awards. Kim also worked at Ketchum, Marina Maher Communications and Golin earlier in her career, and has served Fortune 500 clients across a number of industries, including financial services, travel and hospitality, CPG and consumer electronics.
Objective: Participate in an annual audit of the finances of the Association and oversee the implementation of safeguards to protect the financial integrity of the Association.
- Karen Mooney, C+C
- Mark McNulty, Taft Communications
- Mike Santoro, Walker Sands
Eligibility and Membership
Objective: Approve or deny all applications for Membership into the PRC according to eligibility requirements.
- Luke Lambert, G&S Communications
- Marty McDonald, Fahlgren Mortine
- Colleen Moffitt, Communiqué PR
- Kathy Tunheim, Tunheim Communications
Objective: Advocate for ethics within the communications agency industry through thought leadership and events.
- Anne Green, G&S Business Communications
- Peter Verrengia, FleishmanHillard
Objective: Support the PRC team by exercising some, or all of the Board’s powers between Board meetings.
- Heather Kernahan, Hotwire (Chair)
- Chris Foster, BCW Global Group (Vice Chair)
- Mike Santoro, Walker Sands (Treasurer)
- Cheryl Gale, March Communications (Secretary)
- Kim Sample, PR Council (President)
Kim Sample focuses on helping the PR Council’s 100-plus member agencies thrive and elevating the PR profession overall. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PRWEEK Agency of the Year and CRAIN’S Best Places to Work in NYC, and the team’s work for clients was recognized with numerous industry awards. Kim also worked at Ketchum, Marina Maher Communications and Golin earlier in her career, and has served Fortune 500 clients across a number of industries, including financial services, travel and hospitality, CPG and consumer electronics.
Andi joined the PRC in October 2018 as Vice President. She brings 15 years of PR experience in public relations, having worked for global PR agencies Ketchum and Fleishman Hillard, and most recently at Westchester County-based Co-Communications. She has deep experience creating and implementing strategic and creative communications strategies and marketing programs for B2B and B2C clients.
Andi’s past clients have included Fortune 100 companies to local, small businesses in the CPG, entertainment, healthcare, employee benefits, legal, education, and not-for-profit sectors. She has coordinated media relations campaigns to support product introductions, CEO thought-leadership, and high-level brand awareness efforts. Andi brings a passion for building lasting, productive relationships – and prides herself on her success with journalists, clients, colleagues, and vendors.
Andi has a B.A. in English from Denison University. On the side, she’s a barre instructor for a local studio in Westchester where she resides with her husband (a PR agency exec), their kids and Havanese, Charlie.
Eva Seidl Chodosh joined the PR Council in December 2017 as the Director of Special Projects and Partner Program. A specialist in public relations and marketing, Eva was previously at WE Communications working as a Marketing Manager on the Agency Marketing team where she was driving internal and external marketing initiatives for the agency.
Before joining WE, Eva spent two and a half years at the New York Genome Center helping to manage all internal and external communications efforts, including running both the internal and external newsletters, media and digital efforts, and member relationships. Eva also worked at MSLGROUP North America. While there, she worked on the Consumer team, specifically on Proctor & Gamble brands including Bounty, Charmin and Puffs.
Eva was born and raised in Manhattan and attended Drexel University for her undergrad and graduate degrees. She received her bachelor of arts in corporate communication and public relations and her master of science in technical communication. She recently received her MBA from the Robert H. Smith School at the University of Maryland.
Kristin D’Urso joined the Council in April 2016 as the Administrative Manager. She addresses the Council’s needs in terms of Human Resources and Benefits, Financials, Office Services, and Member Services.
Kristin came to the Council with an extensive administrative background. Most recently she was the Executive Assistant and Board Liaison for New York Restoration Project, an urban greening non-profit founded by Bette Midler. Prior to that she was the Project Coordinator/Office Manager at Eric Sheffield Architect for nearly eight and a half years.
Kristin was raised just outside New York City in Rockland County. She has a passion for travel, nature, and animals. Kristin graduated from New York University with a B.S. in Sociology.
Jelani Sparrow joined the PR Council in May, 2021, as a Manager. He is assisting with member relations, learning & development, and the Agency-Ready Certificate Program.
Prior to joining the PR Council, Jelani led a team of researchers, content creators, and faculty advisors as a Project Manager for Syracuse University’s Newhouse School of Public Communications’ inaugural 44 New Voices project, which sought to identify and amplify new and diverse voices in media, public affairs, and civic commentary.
Jelani was born and raised in Norfolk, Virginia and received his B.A. in Strategic, Legal, and Management Communications from Howard University’s Cathy Hughes School of Communications. He also has a joint degree M.S. in New Media Management from Syracuse University’s Newhouse School of Public Communications & Whitman School of Management.