PR Council Launches First-Ever Shadow Board, PRC Next

Now accepting applications for next-generation agency rising leaders

October 15, 2017 (New York) – The PR Council (PRC) is launching its first-ever shadow board, aptly named PRC Next, to provide a platform for our next generation of leaders to bring diverse perspective to current industry challenges and opportunities. The board will be comprised of 12 rising leaders from member agencies, representing the three tiers of agency membership within the PR Council across the U.S.

PRC Next will be an important voice in helping to chart the course for our evolving industry. In addition to raising issues and topics for the Board of Directors to consider, PRC Next will identify bespoke initiatives that they will champion forward.

 “The launch of a PRC Next Board is almost a no-brainer.  In an industry that is rapidly evolving, it is critical to meaningfully include the voices of our next generation leaders as we shape our future” said Dale Bornstein, Chief Executive Officer at MBooth. “I’m proud to spearhead what I think will be among the PRC’s greatest assets in 2018.”

PRC Next board nominations will open on October 15th.  Information for submitting nominations will be available on the PR Council website. PRC Next nominees must apply via written application and video submission sharing their vision for where they see our industry heading and the ways in which they hope to contribute to the industry’s evolution through a role on the new board. Nominees must also be accompanied by a short bio, a description of their current agency role and an endorsement from their CEO.

Criteria for nomination includes:

  • Must be a communications practitioner in an agency that is a current PRC member agency;
  • Have at least one year’s tenure with that agency;
  • Have 7-15 years work experience; and
  • Be willing to serve for a two-year term. If a selected member leaves their agency before the end of their term, the seat will remain with the agency (not the individual) for the duration of that term period.

“As we know, the next generation of leaders bring a unique perspective to public relations as they are digitally native” says Sara Ghazaii, Vice President, Director of Communications, PR Council. “Having 12 rising leaders help chart a course for evolving our industry will propel not only the PRC, but our industry as a whole.”

PRC Next will activate in January 2018 and will convene quarterly, mirroring the Board of Director’s s calendar, by phone and in person. Call for nominations opens October 16 and runs through November 15. PRC Next members will be announced in December.

-# # #-

About the PR Council
Established in 1998, the PR Council (PRC) is composed of America’s premier global, midsize, regional and specialty agencies across every discipline and practice. It is the leading trade association for agencies, designed to empower the present and next generation of communications professionals, industry innovators and business leaders through education, events and industry resources.
The PRC’s active members from over 105 leading U.S. agencies represent more than 80% (est.) of all U.S. PR firm revenues and employ over 12,000 professionals.
Sara Ghazaii
Vice President, Director of Communications
973.248.7005 / [email protected]

Download Application


← Back