Global President
Burson
To work alongside Brooke Hovey is to know what it means to effectively balance the delivery of excellence in real time and for the long term. In her role as Global President, Brooke leads initiatives to accelerate agency growth, drive innovation of BCW’s Earned-Plus offering and ensure clients receive exceptional service and access to the full resources of the agency.
Among the most tenured members of BCW’s leadership team, Brooke previously held the roles of Global Chief Client Officer and Head of the Digital Innovation Group for the Americas. In these roles, she worked with clients across industries – including retail/CPG, technology, hospitality, food/beverage, energy, travel and consumer health. She’s masterful at understanding clients’ business challenges, assembling integrated global teams, and mobilizing those teams to deliver impactful work. Whether the challenge du jour is to shape a sustainability story, launch a new company, raise funds for education or sell more hot dogs, Brooke jumps in with genuine curiosity to understand what moves people, and what will move the clients’ business forward.
In 2021, Brooke was named to PRWeek’s “Hall of Femme,” an exclusive list of the top female talent within the industry, and, in 2009, PRWeek named Brooke to its annual “40 Under 40” list. A graduate of the University of Texas at Austin, she holds a Bachelor of Science degree in corporate communications with minors in business and Spanish.