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Guidelines & Policies

Accessible Communications Guidelines
In partnership with Current Global, the Public Relations and Communications Association (PRCA) and the PR Council (PRC) are publishing new guidance -- to help PR and communications professionals deliver accessible content.
Anti-Harassment & Non-Discrimination
The PR Council and its Member firms are standing together against harassment and discrimination in the workplace. Read more.
Generative AI Guidelines
The responsible use of AI in public relations will enhance our ability to serve our clients and advance the public interest. However, the responsible use of AI must always be subject to human judgment and oversight to avoid bias, misuse, and inadvertent risks of harm.
Intern Pay Policy
The PR Council and its Member firms are committed to fair pay for interns. Read our Intern Pay Policy.
Pay Equity Statement
Our commitment to these values extends to our support for pay equity among PR professionals, regardless of gender, race/ethnicity, color, religion, sex, national origin, ancestry, gender identity, sexual orientation, marital status, age, veteran, disabled, and genetic identity of any other protected status.
  • Who We Are
    • About Us
    • Become a Member
    • Member Benefits
    • Code & Principles
    • Contact Us
    • Leadership & Staff
    • Member Testimonials
  • Resources
    • For Clients
    • For Members
    • For Talent
    • News
  • Events & Programs
    • Communities
    • Learning & Development
  • Advocacy
    • Diversity, Equity & Inclusion
    • Free & Accurate Press
    • Guidelines & Policies
    • Guidelines on Generative AI Tools
  • Find a Firm
  • PRC Partners
  • Member Access
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PR Council
The PR Council is a trade association focused on helping grow Member agencies and the overall industry through education, events, thought leadership, and industry resources.