REGISTRATION

Interested in relaunching your career in a fast-growing field that values curiosity and creativity? The country’s most successful PR firms are in search of talent with three-to-ten-years of experience and transferrable skills; diversity of every kind is highly prized.

Organized by the PR Council (PRC), the leading trade association dedicated to supporting agencies with public relations offerings, the new Relaunch Series Certificate gives talent a chance to learn more about the field.

Whether you are returning to work after a childcare hiatus or are seeking a career change, the Relaunch Series provides some of the critical knowledge needed to be successful in an agency role. After earning the certificate, you are invited to upload your resume in our career portal so our 130 Member firms know where to find you for opportunities in their agencies.

Please click on the registration link below to sign up. You will be required to view eight webinars – covering strategic planning, applying data, social media strategy, crisis communications, client service, digital innovation and more and submit a brief written response (<250 words) for each.

REGISTER HERE

Please be sure to select “2021 Relaunch Series” (not Member Employee). 

This program is free to all participants. 

*PR Council aims to be an inclusive organization and remove, barriers and obstacles for people with any disabilities. If you are a person with activity limitations or participation restrictions, please reach out to us at [email protected] so we can explore modifications that can be made.

TRANSFERABLE SKILLS

Got Skills? These “soft” and “hard” ones are valued by our PR Member firms!

(Industry leaders report that soft skills are the most important for agency success.)

 

Soft skills

  • Attention to detail
  • Collaboration
  • Communications
  • Creativity
  • Critical thinking/problem solving
  • Curiosity
  • Emotional intelligence
  • Fast learner
  • Good decision making
  • Initiative
  • Listening
  • Leadership
  • Multitasking
  • Persuasion
  • Punctuality
  • Social skills
  • Strategic thinking
  • Time management
  • Work ethic

Hard skills

  • Able to understand and explain complex technologies
  • Corporate finance/financial markets
  • Customer/client service
  • Data analysis
  • Medical terminology
  • Knowledge of FDC approval process
  • Knowledge of legislative process
  • Presentation skills
  • Research methods
  • Sales
  • Writing/editing/journalism
  • Some knowledge of marketing disciplines
FREQUENTLY ASKED QUESTIONS
What is the Relaunch Series Certificate?

Designed for talent returning to work after a childcare hiatus or seeking a career change, the Relaunch Series provides some of the critical knowledge needed to be successful in an agency role. After you earn the certificate, you are invited to upload your resume in our career portal so our 130 Member firms know where to find you.

What are the requirements to earn the certificate?

You will be required to view eight webinars – covering strategic planning, applying data, social media strategy, crisis communications, client service, digital innovation and more and submit a brief written response (<250 words) for each.

Who should participate?

The program is for individuals with three-to-ten years of work experience. We are specifically targeting people who are returning to the workforce after taking a break or eager to explore an exciting new opportunity.

Is there an application process?

No, anyone interested can register online.

When is the registration deadline?

The program runs from Monday, October 4, through Friday, November 19 and registration is rolling. The final date to enroll for the program is Friday, November 12.

How much does it cost?

The program (certificate program and career portal) is free.

Who developed the curriculum?

The country’s leading agencies have provided learning and development opportunities that they normally only provide to their employees.

 

Are there assignments and/or tests?

No assignments will be given; however, participants will have to submit a written response (250 words or less) after each webinar course to receive credit. All recordings are available through links on the website.

Where do I register?
I registered but haven’t heard anything yet?

You will receive an email letting you know your account has been approved within five business days following registration.

When does the program start? When does it end?

The program runs from Monday, October 4 through Friday, November 19.

When does the program need to be completed?

The program must be completed by Friday, November 19th at 11:59 p.m. No extensions will be permitted.

How will this be tracked?

To receive credit, participants must submit a written response (250 words or less) after viewing each webinar. The link for this will be available on the website following the link to the recording. Once you’ve completed your eight hours, you will be able to download your certificate directly from your account.

What technology will be needed to participate?

Participants will need a computer or smartphone.

How does the Career Portal work?

Relaunch Series Certificate earners are invited to post their resumes and conduct job searches in the career portal. Member agency recruitment teams access the portal as they search for talent with three-to-ten years of experience. Member agencies are able to post job openings directly on the portal.

What is the PR Council?

The PR Council (PRC) is the U.S. trade association for the Public Relations industry representing 130+ of the country’s top PR firms. The organization’s mission is to help grow talent, revenue, profits and reputation for Member agencies, and the industry. The Relaunch Series delivers on our mandates to grow talent and reputation.

Why is the PR Council doing this?

Growth in our industry has created more opportunities than the current talent pool can fill, so we working to attract talent with some job experience and transferrable skills. We are helping talent learn about the multitude of exciting and varied career opportunities available at agencies.