Vice President, Digital and Market Research

Paul Cusker joined the PR Council in 2024. Paul has worked in and around the data and analytics space for more than 25 years.  Paul spent the previous 10 years at Edelman, where, as a part of the DXI organization, he managed partnerships on a global scale, ensuring that the organization had access to the best tools and data sources.

Prior to Edelman, Paul worked in various roles in marketing and market research, always having research as part of those roles. He spent nearly a decade with Harris Interactive (now Harris Insights & Analytics) in both operations and analytical roles. He’s done research across almost all verticals.

Paul was born and raised in the Rochester, NY, area. He and his wife currently reside just outside of the city. He is a very proud graduate of St. Bonaventure University. He loves following the Bonnies’ basketball team, traveling and exploring new restaurants around Rochester.

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