Honeywell Soars into a Connected World
April 13, 2018
Originally published on WE Communications. Problem: Limited brand recognition & outdated expectations of in-flight connectivity For more than 100 years, Honeywell has been an innovator across the aerospace industry. Yet when it came to the burgeoning in-flight Wi-Fi market, the company faced stiff headwinds, namely the fact that its brand wasn’t publicly recognized as a […]
Continue Reading
Straight-A Vision for a New School Year: Helping moms prioritize children’s eye health
March 14, 2018
Originally published on WE Communications. Problem: Key element of scholastic success falling by the wayside VSP Global knew that children’s comprehensive eye exams don’t happen as often as they should, and felt a responsibility to educate parents about the importance of getting their child an eye exam from an optometrist. A survey created by VSP […]
Continue Reading
American Express Global Business Travel
January 24, 2018
Originally published by Kwittken. A Digital museum dedicated to business travel American Express Global Business Travel (GBT), the largest corporate travel management company in the world, was approaching its 100-year anniversary. While it was an incredibly important milestone for the company, GBT was only interested in the recognition if it created an opportunity to showcase […]
Continue Reading
MetLife as a Tech Innovator
January 24, 2018
Originally published by Makovsky. Breaking Away from Traditional Insurance Products SITUATION MetLife, a leading insurance provider, was looking to break out of its traditional consideration category of insurance products and position the brand as a tech innovator, committed to customer-centricity and added value. SOLUTION Leverage target audience to use and adopt new lifestyle app, giving […]
Continue Reading
Raspberry Pi Launch Case Study
January 22, 2018
Originally published by Walker Sands Communications. Global Raspberry Pi Distributor Sees 67% Growth in Sales Following Product Launch Campaign The Raspberry Pi is a credit card-sized single-board computer first developed in the United Kingdom to promote the teaching of basic computer science in schools and emerging countries. What began as a learning tool for students […]
Continue Reading
#ImAnEngineer Case Study
January 22, 2018
Originally published by Walker Sands Communications. Electronics Technology Distributor Gives Engineers a Voice with a Content-rich, Integrated Marketing Campaign, Drives 13K+ Unique Site Visitors Newark element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair. A respected player with an 80-year history in the electronics industry, Newark element14 has […]
Continue Reading
CompTIA IT Technology Case Study
January 22, 2018
Originally published by Walker Sands Communications. IT Trade Organization Converts PR Driven Social Experiment Into 3,000 Downloads The Computing Technology Industry Association (CompTIA) is the voice of the information technology industry. As a leading nonprofit trade association for global IT professionals and organizations, CompTIA advances industry growth through educational programs, market research, networking events, professional […]
Continue Reading
Seizing Competitive Advantage through Innovation
November 7, 2016
Greentarget Seizing Competitive Advantage through Innovation RBC Global Asset Management Situation To expand its asset management business in the U.S., RBC Global Asset Management crafted an original and inventive strategy for attracting assets to several of its smaller, high performing mutual funds by providing advisors and other intermediaries with high-level service and an innovative pricing […]
Continue Reading
