Presented by Steve Bauer of FleishmanHillard, Alan Chumley of W2O Group, Christa Conte of Hotwire and Antoine Harary of Edelman Intelligence

Gain insight into:

  • How agency leaders use data & analytics to build client trust and transparency
  • Creative ideas and approaches to use data to deliver impactful campaigns
  • Necessary steps to secure PR’s “seat at the table”

Using Data & Analytics to Demonstrate Comm’s Value from PR Council on Vimeo.