The worldwide PR industry recognizes September as ethics month and uses the time-period to encourage professionals to update their knowledge of and actions around the ethical responsibilities we have as practitioners. While many ethical considerations have become industry standards -– and are part of the ethical code of conduct our Members sign every year – others may be evolving due to social, regulatory, technological and legal developments. Current examples include artificial intelligence, privacy and racism.

In a country changed by COVID-19 and rocked by social unrest, ethical business decision-making has never been more important. Participants in this course will learn how PR agencies can do more than engender a “reflex of compliance” but instead foster a culture of integrity that shines through the way that we work every single day. You’ll learn how focusing attention on ethical business decision-making is about a mindset and behaviors that demonstrate character and principles.

As part of Ethics Month, we aim to train as many US Member employees as possible – for the good of practitioners, agencies and the industry. Please encourage your teams to watch this training.

You can download a generic version of the presentation here.