In 2023, the PR industry faced significant challenges. Economic pressures, global geopolitical shifts, and internal organizational changes led to strained client relationships and impacted agency talent. As we step into 2024, it’s time to reset and rebuild these vital connections for a more successful, efficient and balanced year ahead.
This webinar is designed to provide practical strategies to revitalize client and team relationships. Key areas of focus will include:
- Review of Scope of Work (SOW): Realigning expectations and deliverables to adapt to evolving market demands and client needs.
- Understanding Business Goals: Engaging your entire team in a transparent discussion about business objectives to ensure alignment and foster a sense of shared purpose.
- Focusing on Client Priorities: Identifying what truly matters to your clients—and what doesn’t—to optimize efforts and resources for maximum impact.
- Developing a Code of Conduct: Establishing a code of conduct to ensure a mutually respectful and productive working environment.
Join us for an insightful session with J. Mark Riggs and Mark Mohammadpour, where we will explore these steps and more, equipping you with the knowledge and tools to strengthen your agency’s client relationships and internal dynamics.
About the Speakers
J. Mark Riggs (he/him)CEO, Pemberton
J. Mark Riggs is the founder and CEO of Pemberton, a strategic resource to marketing and communications firms, helping its business and account leaders become revenue-generating assets. Through a sustained, collaborative approach, Pemberton assists in growing top-line revenue from existing clients while achieving operational excellence, resulting in AGI optimization.
Before starting Pemberton, Mark spent 20-plus years in the agency world working for IPG’s Mullen Lowe, an Ad Age A-List Agency; Taylor, the Holmes Report’s Consumer Agency of the Decade; MWW; and French/West/Vaughan, the Southeast’s largest independent agency. On six different occasions, Mark led account teams that grew small accounts into multi-million-dollar accounts.
Mark has spent a career learning the art of integrated communication, developing and executing award-winning consumer programs for brands and companies like Allstate, Honda, Ford, Kimberly-Clark, Polaris, Coke, Diageo, RJ Reynolds, SunTrust Banks, the U.S. Navy, the Atlantic Coast Conference and ESPN, to name a few. Mark has a reputation as a business builder and a strategic counselor and brings experience in leading client services, insights and planning functions. A creative thinker and problem solver, Mark believes that great thinking can “come from anywhere,” it’s the ability to harness it and leverage it for clients that makes the intellectual property of the agency valuable and an integral part of the marketing mix.
Mark Mohammadpour, APR, Fellow PRSA (he/him)Owner and Chief Well-being Officer, Chasing the Sun
Mark Mohammadpour is the owner and Chief Well-being Officer at Chasing the Sun. After spending his career as an executive at Edelman and Weber Shandwick leading award-winning campaigns for more than 10 global brands and a branch of the United States military, and after losing and keeping off 150 pounds over the last decade, Mark founded Chasing the Sun to help businesses design their Culture of Well-being™️. Chasing the Sun’s team and enterprise-wide well-being programs deliver relatable, practical, and actionable solutions.