Audience: up to SAE
Join our workshop and master the ART of effective communication. Discover how to define your document’s purpose using the Audience, Result, Tone (ART) tool. Learn valuable techniques to captivate your readers and declutter your writing. Uncover the power of clear, concise language at the sentence level. We’ll also explore the growing role of generative AI in PR writing and editing, and spend time addressing questions related to prompt creation, sourcing and accuracy, and how human oversight remains essential throughout the editorial process.
Please bring a draft of your writing to the workshops (i.e., emails, project briefings, email campaign copy and/or templates, talking points, etc.) to actively apply new concepts and enhance your skills in real time.
Casey MankCo-Founder Bold Type
Casey Mank is the Co-founder of Bold Type, a women-owned communications training firm based in Washington, DC. She has worked with writers from organizations including Kellogg’s, MasterCard, Viacom Media, the Kauffman Foundation, the PR Society of America and the National Association of Government Communicators.
Casey teaches writing at Georgetown University’s McDonough School of Business and School of Nursing and Health Studies. As a member of the Board of Directors at the nonprofit Center for Plain Language, she is proud to have helped thousands of writers get to the point and reach their audiences with greater impact.