Audience: AS/VP & up
PR agencies win because of their people. While they carry weight with clients, many don’t consider themselves “sellers.” Traditional consultative sales methods are designed for “sellers.” They use exclusive language, leaving creativity and innovation to chance, and take an approach that often feels inauthentic and uncomfortable for your full client-facing teams.
But it is completely possible to leverage your superpowers not only to create great work, but to win great work.
Discover how to boost your confidence when pitching ideas. Understand how insights from behavioral economics, design thinking and neuroscience can reveal the cognitive processes that fuel successful client interaction. Learn how to apply empathy mapping to build a deeper understanding of your client and their world, unlocking new opportunities and mutual growth.
- Turning creative ideas into strategic solutions
- Using academic disciplines to elevate your sales pitch
- Unlocking new opportunities
- Selling ideas as a creative
Free for PRC Members
About the Speaker
David ClaytonCEO & Founder, True & North
David Clayton started his career tending bars in South Beach, Miami and in the Hamptons, where client-centricity is crucial. He went on to lead commercial teams at The Guardian, selling partnerships to the likes of Google, IDEO, Vodafone the United Nations and the Guardian Media Academy, the brand’s first foray into training.
In 2011, David founded True & North – with one question in mind: “How can we give busy people the tools to master their client relationships?” When he is not delivering Workshops across the Globe David is hunting for the best beaches to take his board out for a surf.
True & North’s workshops are used by leading organizations – Publicis Groupe, Meta, WPP – to prepare for, deliver and protect their most important client conversations. Our workshops are not drills: teams work on live opportunities, driving relevance and immediately impacting the client and your growth. Our method brings together the creative toolkit of Design Thinking and the rigour of Consultative Sales to give diverse profiles the steps, language, and guardrails they need to consistently drive growth.