The PR Council and Member agencies are deepening their involvement with HBCUs. Although we have long coordinated recruitment panels at select schools, we are eager to do much more to ensure that diverse students see themselves in our agencies.
We heavily recruited HBCU students to join our Agency-Ready Certificate Program, which is opening a rich dialogue with HBCU faculty and administrators.
As a next step, we will conduct a listening tour to uncover meaningful and consistent ways to take action. Current ideas include Agency for a Day programs whereby Members host contingents of students, our agency leaders speaking to classes on a more regular basis, and a stronger commitment to hiring interns and entry-level talent from HBCUs.