prcnext

PRC Next Vlog Series: Black Panther Inspires Perspective on D&I Representation

There’s no doubt that Marvel Comic’s upcoming release of Black Panther has captured global attention and sparked excitement. #PRCNext board member Dwayna Haley shares Black History Month-inspired insight on what’s driving consumer anticipation and perspective on why the PR industry should lean in. PR Council’s PRC Next vlog series provides a platform for our next […]

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Why CES has Become Less About the Tech and More about the Marketing

If you haven’t attended the Consumer Electronics Show (CES) in the last few years, you might be under the impression that it’s an electronics hardware trade show where retailers decide what new products they want to sell over the next 12 months. That might still be the case to some degree, but CES has emerged […]

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HR TALK: Build a Stronger Workplace Culture in 2018

Numerous studies – along with basic common sense – say that a strong workplace culture creates high levels of employee engagement. High levels of employee engagement have a ripple effect on job satisfaction, productivity, creativity and longevity. All positive, right? Yet, national employee engagement stats are dismal. Gallup’s 2017 State of the American Workplace indicates […]

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Ask Renee: How can COOs build strong relationships with their agencies?

Q: Renee, for the benefit of the entire C-Suite, how can CCOs and their teams build strong, trusting relationships with PR agencies and communication counselors? A: The role and impact of chief communications officers continues to expand, as more and more CEOs value strategic communications for strengthening global competitiveness, harnessing technological change, and addressing stakeholder […]

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PR Council’s AI Webinar: Questions We Must Immediately Address

Originally published on CooperKatz December 6, 2017 I know why AI is a “buzzword.” If you’re in public relations and you drank every time you heard a client or colleague say “AI,” you’d be more than buzzed. Before 10:00 a.m. We participated in PR Council’s AI webinar, “AI: Friend or Foe.” Call it whatever you want but know this: […]

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Ask Renee: How can comms pros make sure their companies do business by the rules?

I was stopped in my tracks by a headline in a global business magazine: Top CEOs place high value on corporate ethics and social responsibility to drive business. I was surprised that in the latter half of 2017, CEOs and C-suite execs still need to be sold on the importance of business ethics. Then I […]

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IS ROBOPR IN OUR FUTURE?

Originally published on LinkedIn, May 9, 2016 Let’s think about what we as PR professionals do in a typical day. We read, analyze and answer email. We answer calls and make calls. We schedule meetings and then re-schedule them. We write press releases or pitches and we reach out to media. We monitor and analyze media […]

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STORY GAPS AND STORY MAKERS: SEATTLE INTERACTIVE 2017

When I was seven months pregnant, my house burned down five days before Christmas. My husband and I were traveling in different directions when we got the news, and we raced back to find a smoldering mess where our new home had stood. We lost our things. We lost our place. We lost our balance. […]

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