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Ask Renee.. How are agencies applying data and analytics in their client services?

Q: Ask Renee.. How are agencies applying data and analytics in their client services? A: In order to succeed and grow in a marketplace filled with aggressive new competitors, communications agencies must consistently strengthen their impact on clients’ reputation, revenue growth, and business success. They are deploying research, data, and analysis to gain insight into […]

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Ready for Your Brand’s “One Shining Moment?

If you have ever watched CBS’s coverage of the NCAA tournament, you know the theme song for the road to the Championship is “One Shining Moment,” a chance for any of the 64 teams to have that special moment in the spotlight. On Friday, that moment came true not only for the University of Maryland […]

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Inspired by Champions: The Diversity Distinction in PR Awards

The PR industry has a problem. We know the statistics. And we’ve talked about it. A lot. Eighty-three percent of PR employees are white, found a recent study authored by CCNY professor Angela Chitkara. Meanwhile, despite the fact that 71% of PR employees are female, men hold 70% of top industry positions. The math doesn’t […]

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Ask Renee…What skills do I need for a successful career in PR?

Technology and globalization continue to rapidly change how PR pros work, counsel, communicate, and engage. As a result, the skills, knowledge, and expertise required for a successful PR and communications career have dramatically evolved. I see many firms across the U.S. reinventing their talent base. Some roles remain needed but are less vital; other roles, […]

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Going Global at Davos: Here’s What You Need to Know

I attended the World Economic Forum in Davos in January, and this year’s meeting lived up to my expectations and then some. As a lover of snow, I quickly realized that I had picked an especially good year with the extreme snowfall – six feet in six days – more snow than the Swiss had […]

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PRC Next Vlog Series: Black Panther Inspires Perspective on D&I Representation

There’s no doubt that Marvel Comic’s upcoming release of Black Panther has captured global attention and sparked excitement. #PRCNext board member Dwayna Haley shares Black History Month-inspired insight on what’s driving consumer anticipation and perspective on why the PR industry should lean in. PR Council’s PRC Next vlog series provides a platform for our next […]

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Why CES has Become Less About the Tech and More about the Marketing

If you haven’t attended the Consumer Electronics Show (CES) in the last few years, you might be under the impression that it’s an electronics hardware trade show where retailers decide what new products they want to sell over the next 12 months. That might still be the case to some degree, but CES has emerged […]

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HR TALK: Build a Stronger Workplace Culture in 2018

Numerous studies – along with basic common sense – say that a strong workplace culture creates high levels of employee engagement. High levels of employee engagement have a ripple effect on job satisfaction, productivity, creativity and longevity. All positive, right? Yet, national employee engagement stats are dismal. Gallup’s 2017 State of the American Workplace indicates […]

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