The Times They Are A-Changin’ – Lessons Learned From PRC’s First CMO Advisory Breakfast
April 10, 2017
If you had told me 10 years ago that I’d be sitting in a room with 10 CMOs wanting to discuss public relations, I would have said you were nuts. However that is exactly what I did this past week. Matt Harrington, our chair, and members of the PRC gathered a group of CMOs together at the […]
ETHICS BLOG: WHEN CAN POSITIONING GO TOO FAR?
March 24, 2017
I once had a teacher who told us never to answer a question with a question. But in this case, I think that the best way to explore the topic of “positioning gone too far” is through a series of pointed questions that can help prevent that from happening. But before I get to those, […]
ETHICS BLOG: MAKING YOUR WORDS MATTER IN THE ERA OF FAKE NEWS AND ALTERNATIVE FACTS
March 22, 2017
The events of the past several months have created some profound challenges for communications professionals, including our clients. Across the globe, traditional news outlets have been undermined by accusations of “fake news,” while we watch the misstatements of government officials re-labelled as “alternative facts.” Our responsibility to acknowledge alternative voices or opinions in our client […]
ETHICS BLOG: WHAT RESPONSIBILITY DO ORGANIZATIONS HAVE TO BE TRANSPARENT WITH THEIR PUBLICS?
February 24, 2017
If an organization wants a strong reputation, and all of the benefits that come with it, then it has a significant responsibility to be transparent. Why — what’s the business case? Interestingly, transparency is not a responsibility that has always been a fundamental requirement for a company. In the past, it was fine for a company to […]
ETHICS BLOG: WHAT IS THE RESPONSIBILITY OF AN ORGANIZATION FOR THE FACTS IT PUTS INTO THE PUBLIC DOMAIN?
February 17, 2017
The next topic on our list for ethics is: What is the responsibility of an organization for the facts it puts into the public domain? For the past 40 years, I would have expected to answer this question in this one sentence: “All audiences have a reasonable expectation that an organization is responsible for the […]
COMMUNICATING IN A TRUMP WORLD: GSG AND PR COUNCIL BRING PR VETS TOGETHER TO WEIGH IN
February 13, 2017
Communicating in a Trump World: GSG and PR Council Bring PR Vets Together to Weigh In By Jon Silvan Founding Partner and CEO, Global Strategy Group Board Member, PR Council The first few weeks of Donald Trump’s presidency have tested the media and communications industry in ways previously unimaginable. A tweet can enrage protesters […]
FROM “TRUTHINESS” TO “ALTERNATIVE FACTS”: WE MUST RECOMMIT TO CORE COMMUNICATIONS VALUES
February 1, 2017
In 2005, Stephen Colbert coined the term “Truthiness.” In 2016, Oxford Dictionaries anointed “post-truth” as the international word of the year. Now, less than a month into 2017, phrases like “alternative facts” makes it feel as if we are sliding toward the Orwellian province of doublespeak. Whenever I write, I reflexively move to source, to […]
WELL DUH, PR IS PERSONAL
January 13, 2017
Obviously the P in PR stands for public, but in today’s business environment a better fit might be personal. While for now it may not be possible to rebrand an acronym representing an entire industry, taking a personal approach to PR has the benefit of forging deeper connections with clients and the target audience. If […]