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HR TALK: Build a Stronger Workplace Culture in 2018

Numerous studies – along with basic common sense – say that a strong workplace culture creates high levels of employee engagement. High levels of employee engagement have a ripple effect on job satisfaction, productivity, creativity and longevity. All positive, right? Yet, national employee engagement stats are dismal. Gallup’s 2017 State of the American Workplace indicates […]

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PR Council’s AI Webinar: Questions We Must Immediately Address

Originally published on CooperKatz December 6, 2017 I know why AI is a “buzzword.” If you’re in public relations and you drank every time you heard a client or colleague say “AI,” you’d be more than buzzed. Before 10:00 a.m. We participated in PR Council’s AI webinar, “AI: Friend or Foe.” Call it whatever you want but know this: […]

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IS ROBOPR IN OUR FUTURE?

Originally published on LinkedIn, May 9, 2016 Let’s think about what we as PR professionals do in a typical day. We read, analyze and answer email. We answer calls and make calls. We schedule meetings and then re-schedule them. We write press releases or pitches and we reach out to media. We monitor and analyze media […]

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STORY GAPS AND STORY MAKERS: SEATTLE INTERACTIVE 2017

When I was seven months pregnant, my house burned down five days before Christmas. My husband and I were traveling in different directions when we got the news, and we raced back to find a smoldering mess where our new home had stood. We lost our things. We lost our place. We lost our balance. […]

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MORE LESSONS FROM THE PRC CMO ADVISORY BREAKFAST SERIES & MORE CH-CH-CH-CH CHANGES FASCINATING ME

“Strange fascination, fascinating me; Changes are taking the pace I’m going through…” David Bowie It may seem like I write a lot about changes in our industry; but in my role, I have the opportunity to see these changes happening every day and communicate them back to you. Last month, we conducted our second CMO Advisory […]

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YES, WE CAN … AND NOW WE MUST DO

“Try not to get fatigued with all the humanitarian demands, no matter how many disasters we face.” “Donate cash not goods – relief organizations can more easily and effectively deploy their own goods with your cash support.” “Keep your fellow citizens in your thoughts and prayers, but also in your philanthropy.” “We must do more. […]

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REPUTATION HITS DON’T COME CHEAP

Reputation. It’s what elite strategic communications and public affairs strategists protect for their clients. Lucratively, so.  As a result, firms continue to aggressively compete to gobble up this profitable service line. Sovereign representation has long been seen as possessing a unique industry niche with the greatest financial reward in the space but also coming with […]

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Are We Entering the “Golden Age” of PR? My Thoughts Following PR Council’s Harvard Leadership Program

  For two days in mid-June, I went back to school. No grades, no pressures. Just me in a classroom with a world-class professor and 28 of my industry peers. Our master of ceremonies was Dr. Ashish Nanda, Robert Braucher Professor of Practice at Harvard Law School and Harvard Business School Executive Education Fellow. Dr. […]

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