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Ask Renee: How has the rapid pace of change affected client-agency relationships?

Q: Ask Renee… How has the rapid pace of change affected client-agency relationships? During the past five years most communications agencies have experienced massive changes in the services they offer, the talent and capabilities they need to compete, and the terms and duration of their client relationships. Many changes continue to be driven by technological […]

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Attention Junior Agency Staffers! Ask Yourselves This: Should I Stay or Should I Go Now?

Sometime in 1982 when I was just 12 years old sporting a bi-level haircut (a.k.a, a mullet) and parachute pants, The Clash released one of their most popular and frequently covered songs, Should I Stay or Should I Go? I heard the song the other day and was reminded of a never-ending agency issue: Staff […]

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Resolving The Ethical ‘Gray Areas’ of Client Conflicts

By PR Council Ethics Co-Chairs: Anne Green, CEO and President, CooperKatz & Company and Peter Verrengia, President and Senior Partner of Communications Consulting Worldwide (CCW), unit of Fleishman Hillard As PR practitioners in today’s world, we are all bound to experience the ethical dilemma of representing clients who are in opposition to each other. There are many variations […]

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Ask Renee.. How are agencies applying data and analytics in their client services?

Q: Ask Renee.. How are agencies applying data and analytics in their client services? A: In order to succeed and grow in a marketplace filled with aggressive new competitors, communications agencies must consistently strengthen their impact on clients’ reputation, revenue growth, and business success. They are deploying research, data, and analysis to gain insight into […]

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Ready for Your Brand’s “One Shining Moment?

If you have ever watched CBS’s coverage of the NCAA tournament, you know the theme song for the road to the Championship is “One Shining Moment,” a chance for any of the 64 teams to have that special moment in the spotlight. On Friday, that moment came true not only for the University of Maryland […]

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Inspired by Champions: The Diversity Distinction in PR Awards

The PR industry has a problem. We know the statistics. And we’ve talked about it. A lot. Eighty-three percent of PR employees are white, found a recent study authored by CCNY professor Angela Chitkara. Meanwhile, despite the fact that 71% of PR employees are female, men hold 70% of top industry positions. The math doesn’t […]

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Ask Renee…What skills do I need for a successful career in PR?

Technology and globalization continue to rapidly change how PR pros work, counsel, communicate, and engage. As a result, the skills, knowledge, and expertise required for a successful PR and communications career have dramatically evolved. I see many firms across the U.S. reinventing their talent base. Some roles remain needed but are less vital; other roles, […]

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Going Global at Davos: Here’s What You Need to Know

I attended the World Economic Forum in Davos in January, and this year’s meeting lived up to my expectations and then some. As a lover of snow, I quickly realized that I had picked an especially good year with the extreme snowfall – six feet in six days – more snow than the Swiss had […]

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