Event Description
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For all talent. Free for PRC Members.

Bob Pearson, Chair of The Next Practices Group, The Bliss Group and The Next Solutions Group, believes communicators need to do the hard work of studying the use cases for AI, both the good and the bad, and talk about it within their agencies and with client organizations. Ultimately, we have a role to play in protecting society. In this conversation, he will explore ways to critically assess the use, context, and purpose of AI. 

Key Objectives: 

  • Understanding AI applications  
  • Examining role of communicators  
  • Cultivating informed discourse

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About the Speaker

Bob PearsonAdvisor, Author, Professor, Entrepreneur

Bob Pearson has helped build two top-50 media companies, led comms at Dell & Novartis and he teaches at UT Austin, the U.S. State Department, and advises media software companies.


The Next Practice GroupThe Next Practice Group’s work is driven by their expertise in the key disciplines of data science, technology, digital media and marketing communications and their expertise leading global organizations, both as clients and consultants. Whether it’s creating a new model, a new approach or a slightly better way to develop a campaign, it’s always about creating more value for their clients.


Event Details
Mar. 28, 2024
12:00PM - 12:45PM