The worldwide PR industry recognizes September as ethics month and uses the time-period to encourage professionals to update their knowledge […]
Compassionate Conversations: Communicating with Your Team During Times of Uncertainty
As PR firms navigate through these uncertain times, the manager’s role in engaging and setting the right tone for your […]
Procurement Negotiations During COVID-19 and Beyond
Due to the economic impact of COVID-19, some corporate procurement departments are reviewing and renegotiating contracts with their agencies. J. Francisco […]
COVID-19 Recovery: Insights from China
The sun will rise again and we can inform our planning for it with insights from agency leaders in China, […]
Focusing on client growth during COVID-19 and beyond, with TPC Growth
The silver lining of any crisis is the opportunity to deepen relationships with a client and be poised to grow […]
10 Tactics to Spur Organic Growth in 2020
Talk about a win-win: Organic growth is less expensive than new business and deepening relationships improves client retention. Join J. […]