The PR Council is pleased to offer a resource guide and training module that is designed specifically for public relations firms to bring renewed attention to the importance of ethical business decision-making. Our goal is to ensure that our organizations do more than engender a “reflex of compliance” but instead foster a culture of integrity that shines through the way we work every day. Focusing attention on ethical business decision-making is about a mindset and behavior that demonstrate character and principles. The links to various modules can be found below.
Ethics as Culture is a program that consists of useful tools and resources, which guide agencies to exceed their ethical standards.
Handling Ethical Concerns: Guide for Managers